What are the best tools to help you improve your e-commerce conversion rates?

December 16, 2022

From optimizing your site speed to offering discounts and free shipping, there are countless strategies and tactics to improve your conversion rate (CVR). But before you can begin researching how to best design your site for conversion rate optimization (CRO), it's critical to understand how shoppers navigate your online store and where you're losing leads and sales.

You need to employ tools, application suites or CRO agencies to understand why visitors are not converting, to identify possible changes to your site and to test changes that can generate higher conversion rates.  

But with hundreds to choose from, it can be difficult to narrow down which tools will make the biggest difference to your CVR.

Web analytics tools

Used to collect quantitative data about your store and your visitors, web analytics tools measure metrics such as bounce rates, session duration and common exit pages.

1. Google Analytics and Google Analytics 360

Nearly 29 million websites rely on Google Analytics to track traffic patterns and visitor behavior in real time, including referrals, sessions and goal conversions.

2. Google PageSpeed and Google Lighthouse

Countless studies have shown that improving your site speed is an important piece of the CVR puzzle.

3. Adobe Analytics

This real-time tracking tool allows you to analyze paths across different channels, including mobile, video, social media and email.

User behavior tools

Customers are not just numbers. That's why it's important to not only evaluate the behavior of your site visitors, but also the "why" behind their actions, such as why they leave abandoned carts or exit a page prematurely.

4. Hotjar

Hotjar is used by more than 900,000 websites to improve user experience and increase conversions. Heat maps and session recordings can help you identify friction points on your website, while feedback tools give you access to the thoughts of real users.

5. Crazy Egg

Probably one of the most widely used heat mapping tools, Crazy Egg offers five visual reports to understand user behavior within your store.

6. Privy

It is designed to integrate with your email service provider to grow your contact lists, reduce cart abandonment and offer targeted offers.

CRO testing tools

After determining possible improvements to your site, you will need a method to determine if your changes are working to improve your CVR. CRO testing tools help compare and measure changes to see which ones work best.

7. Google Optimize 360

Google Optimize 360 is a free tool that allows you to run A/B tests, split tests and multivariate tests to see how shoppers respond to different designs.

8. CRO testing suites

Ecommerce marketers need to look for tools that automate their testing, analysis and combine their data into a single view.

9. VWO

VWO is one of the most popular visual editors and testing tools available.

Automated IOSS tools for Europe and global tariffs and taxes

10. Crossborderit (CBIT)

CBIT is helping thousands of ecommerce to execute their IOSS entries and compliance in the EU. In addition to that CBIT facilitates the collection of taxes from your customer quickly and easily.

For global trade

11. Crossborderit (CBIT)

Most importantly, Crossborderit creates an excellent global cross-border shopping customer experience. With a simple calculation, you will be able to view all import fees before payment in a seamless global shopping experience.

Get to know all the power Crossborderit can offer by booking a demo.

Damon Baca


Crossborderit (CBIT)