Tips for building customer loyalty in your ecommerce during the holiday season

December 16, 2022

As we enter the month of December, it is getting closer and closer to the Christmas holidays, and with them the biggest sales season of the year.

With the growth of e-commerce has also increased competitiveness, so the effort to increase customer acquisition and conversion rates will be of vital importance in these moments leading up to the season. Let's talk about the most important points to take into account when preparing an ecommerce for Christmas, avoiding that a large volume of sales takes your business by surprise.

Tips to have your ecommerce optimized this Christmas season

1. Get your back-end ready

Avoid collapse when you have many visitors at once so as not to spoil the value of your ecommerce. Remember that if your CMS is self-hosted (Magento, Shopify, Woocommerce, etc.) the responsibility of having a quality hosting is yours.

2. Report exceptional landed delivery times on shipments

The increase of online sales concentrated in a short period of time can create delays in shipping services. The customer should know when he will receive his order before pressing the purchase button to avoid a bad user experience.

3. Optimize your stock

Calculate the available stock you will need to have in order to be able to meet your demand, avoiding making sales that you will not be able to supply. Don't forget to count on seasonal products that are so successful at this time of the year.

4. Improve the customer service of your online store

Keep your customer informed in an automated way through a detailed shipment tracking. This will prevent your customer service department from being overloaded and will positively affect the user experience.

Although this point is always important, it will be even more so at Christmas, as high demand can increase delays and incidents. Use tools that make it easier to manage incidents in your customer service department.

5. Be prepared for returns

Since most orders are gifts, the chances of matching the recipient's tastes, needs and sizes decrease, resulting in more returns than at other times.

Extending your return period to coincide with the dates indicated will help you avoid losing sales. Automating them will help you need fewer resources to manage them, but remember to prepare your warehouse to receive them.

Develop a good ecommerce strategy for Christmas and automate your shipping management, saving you hours (or days) of work so you can get everything done without tripling your staff.

Damon Baca


Crossborderit (CBIT)