How to have an international eCommerce and sell your products abroad?

December 16, 2022

Do you dream of taking your business idea to other countries and getting an international eCommerce?

Whether due to factors such as excessive participation of competitors in the local market or because the niche of your buyers could be limited, one of the biggest opportunities to grow your business is to take it beyond national borders.

The most important thing is that you know how to connect with the market you plan to enter. And here we give you the guidelines to follow to get you off to a good start:

7 tips to make your eCommerce international, start selling abroad!

Know your potential customers and their environment

The first thing to do is to identify what your strengths are compared to local competition in other countries and define what differentiates your products and services with respect to what competitors offer.

Optimize your eCommerce for mobile

In the United States alone there are almost 100 million shoppers on their phones on average every year; therefore it is necessary to optimize the experience developed, particularly for mobile devices.

Make inroads on social networks

Studies on the use of smartphones highlight that most of the time they are used for the management of social networks; that is why it is necessary to have a profile for your international eCommerce on Facebook, TikTok and Instagram.

You will have to take into account the needs of each of these online platforms to offer well-kept images, as well as timely and creative texts in English to offer your products and redirect new customers to your online store.

Offer secure payment methods with acceptance of foreign currencies.

To accept payments with foreign currencies you will need to have an internationally certified platform, such as PayPal or Skrill, which ensure the acceptance of the most widely used debit and credit cards in the world, including American Express.

Offer the best parcel service

The success of your international eCommerce depends on the speed and satisfaction you give the customer with respect to the time in which he will receive the landed of his purchase.

Having an optimal parcel service with global presence will make customers abroad feel confident to buy from you.

Give them more time to pay and they will buy more from you.

Buy now and pay later is the keynote of large-scale commerce and a very useful tool to give your customers more time to pay and security in the need to have your product in their hands as soon as possible.

In addition, clearly, by giving more time to pay, your buyers will choose to take more merchandise and you will have a much larger sales ticket compared to a purchase paid in a single exhibition.

Offering interest-free months is the most effective tool after direct discounts.

Knowledge of international policies

Another thing you cannot overlook are the regulations regarding taxes in each market, since some of them may be charged to the buyer on certain items and these percentages vary in each country.

Finally, with your international eCommerce you should consider that before selling and shipping abroad you need to confirm if your products are subject to certain duties that you will have to cover in the markets where you are offering them.

Solutions for global cross-border shopping from CBIT

Crossborderit (CBIT) offers a SaaS platform software where our solution allows you to upload your classifications, allows you to calculate the total import costs for the buyer, collect all the tariffs and forward them to the import agent, all together with all the relevant master data, thus making a fully complete B2C customs declaration for a smooth cross-border entry in the destination country.

Click here and find out more.

Damon Baca


Crossborderit (CBIT)