B2B ecommerce trends and statistics to watch in 2022
December 16, 2022
The coronavirus pandemic has changed the way the world did business in 2020. In 2021, we've seen many trends advance and make their way into B2B ecommerce: mobile-first device adoption, personalization and omnichannel are just a few examples.
If you haven't taken advantage of these trends in 2021, you have another opportunity to improve your sales and marketing strategy. 2022 is expected to push the boundaries of B2B e-commerce even further.
However, even before the pandemic, online sales were steadily increasing, which meant that e-commerce companies had to keep up with new trends and customer expectations year after year.
Websites for mobile devices
The mobile customer experience should be number one. Especially when you consider statistics that show people are 62% less likely to buy from a brand after a negative mobile experience.
Whether companies choose to create mobile responsive websites or downloadable mobile apps, focusing on mobile devices first is an interesting trend in 2021, and if you're late, it's time to catch up before you enter 2022.
- Personalization is the key to generating a shopping experience that makes your customers feel special. Include tactics such as:
- Personalize product recommendations based on the pages visited by customers.
- Use retargeting initiatives to attract reluctant shoppers.
- Produce campaigns around abandoned carts to remind customers of abandoned items.
Unified omnichannel in 2021 is the standard for B2B companies. Omnichannel allows customers to shop or compare prices across multiple channels, whether through traditional methods, remote interaction or self-service options.
Supply chain resilience
Avoiding any type of supply chain disruption is essential to achieving customer satisfaction, which is why supply chain resilience has been and continues to be an important trend.
There are a number of supply chain resiliency strategies that companies have adopted throughout 2021. Some of these include:
Nearshoring: using distributors close to or within the same region to have more control over the supply chain.
Multisourcing: having a wide range of distributors as a backup plan in case some are unable to landed.
As 2022 approaches, consider B2B e-commerce trends so you can start implementing in Q1. Be sure to keep up with the latest marketing strategies and tactics that will help your business stay top-of-mind with your customers.