eCommerce automation reduces complexity in all processes
March 31, 2022
In the early days, 15 to 20 years ago, it was very difficult to scale an eCommerce business during the early stages of development. Every change required a large investment. Tasks like opening payment gateways, maintaining security and matching server capacity with storage were mandatory custom codes. This meant that every change in strategy increased the difficulty of running a business.
Then came software as a service (SaaS), and the investment required to make these changes was significantly reduced. Instead of custom development, SaaS allowed companies to choose plug-and-play options. This made new strategies simpler and easier to experiment with.
Unfortunately, once an organization has moved beyond its initial growth stage, keeping up with the rapid pace of change and innovation in the marketplace poses new and more difficult challenges. Changes in the way businesses operate, from order and inventory management to multichannel eCommerce to international e-commerce and more. Requires conversion to scale, implement and integrate new systems.
Why? Because of rapid adaptation, companies often rely on manual labor and new hires, followed by the addition of new technologies. As these tools accumulate, implementing change becomes exponentially more work.
For some online companies, eCommerce platforms remain at the core of their systems. Surrounding them is a constellation of additional platforms and applications.
For others, their eCommerce platforms become a box. This configuration is often referred to as headless commerce.
Instead of a monolithic "store" that runs everything, the content (the front-end) is served through a CMS (content management system) while the commerce (the back-end) is driven by enterprise resource planning, an eCommerce platform. and/or the customer. Relationship management software.
But for both configurations, the fundamental problem remains. Companies must find ways to reduce the increasing difficulty of change and leave room for deeper experimentation. Evolution depends on maintaining the speed and flexibility that made them successful as children.
We believe that one of the most effective ways for organizations to achieve this is to leverage automation to reduce workloads, if not also link their tools in a more adaptive way.